In the middle of the challenge...

Author: Olivier Morvan

We now are in the middle of the GOMC.
As the report analyst of the team, I am in charge of analyzing metrics every day and I would like to share some data with you:

- 11 conversions
- Conversion rate: 3, 13%
- CPC: $0, 37
- Cost per conversion: $11, 73
- 351 clicks

We are doing our best to optimize the campaign day after day and we basically use 4 meanings to increase our CTR and conversions:

1. Keywords optimizations based on their performance according to AdWords reports:
For example, we deleted some low search volume keywords and keywords that made no impression since the beginning of the GOMC. This action should significantly increase our quality score.
Furthermore, thanks to the search query performance report we added new keywords in AdGroups like "Otaku" and "Forum" to generate more impressions and traffic for the "Générique" campaign.
Finally, we paused keywords that generated many impressions but no click.


2. We are constantly improving our ads through A/B testing thanks to the rotating ads feature of Google AdWords:
- We wrote news ads every day and observed that some of them were more powerful than other, so we only kept the best
- Then, we duplicated the ads with two different landing pages. We observed that our conversion rate was better when ads directly points on the sign-up page so we choose this landing page for most of our ads.
We are still making tests...Wait & See

3. We increased bids to be in top position:
- If people don’t click on our ads it is not because of bad position. So we concluded that the ad is not efficient and we have to change it.
It was crucial for the “Google Network Campaign”, because if your ad isn’t on the top 2 or 4 it isn’t displayed. We used placement performance reports and Google AdWords Editor to analyze data.

4. We split AdGroups to have more specific ads.

We are in the home stretch now. The final report will be made in few days.
Stay tuned!