Friday, February 27, 2009

A brief presentation of our advertiser: Total Manga

Author: Samuel Le Maux

As the name suggests it, Total Manga deals with manga. It is often updated by the administrator and visited by a large and active community of fans who also contribute with their comments.


Total Manga defines itself as : “…a manga website dedicated to Japanese culture, bringing the essential of manga news, j-music, drama, video games and Japanese culture."

When you arrive on the home page, you can navigate through a menu and a submenu

In the MENU you will found:

General – Manga – Anime – Drama – J Music – Games – Japan

And for each of this thematic the SUBMENU contains the following categories :

News – sheet – celebrities– reports – forum


Or, you may choose to check the last news or reports.


There is also a specific access for members, because they are allowed to do some “extras” things like leaving a comment, or participating to the frequent competitions.


The competitions aim to federate the existing community and attract new comers with easy games. For example, last week you could win a DVD of Bleach (memories of nobody).


On Total Manga, there is also several places where the advertisers can display their ads. For the moment, it's not really profitable and that's why Total Manga needs more trafic. We truly think that AdWords can bring the expected trafic.


In the GOMC context, we think that Total Manga is a really good choice because Japanese culture and manga thematic are trendy. Furthermore, the news and Total Manga’s community are both animated and it’s really motivating.


I also have to mention that the advertiser is a really cool guy who has a great knowledge of his business and he knows how to do business with the internet. It’s a huge advantage for us as he is an expert in SEO and Google Analytics. He gave us access to his Google Analytics account and it’s really interesting for us to examine how he configured this account. In exchange, we will help him understanding how AdWords works and can be cleverly used for his business.

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